Everyone connected with West Brom understands the significance of a return to the Premier League. Although they made a strong effort last season, they fell short, but under the skilled management of Carlos Corberan, the team is currently performing well, securing fifth place in the Championship after 19 matches this season. While there is a long journey ahead, there will inevitably be changes before the campaign concludes.
The primary goal since dropping out of the top flight has always been promotion to the Premier League. This aspiration takes on added importance with the latest news about the competition. The Premier League has recently finalized the sales process for UK live rights and free-to-air highlights for the period spanning from the 2025/26 season, securing record-breaking deals with Sky Sports, TNT Sports, and BBC Sport, totaling £6.7 billion in revenue over four years.
The revenue distribution, as outlined by the Premier League, allocates 50% equally among the clubs, 25% based on merit determined by final league positions, and the remaining 25% as a facilities fee for televised matches.
At present, West Brom is primarily focused on securing promotion, given their precarious financial situation. The club recently announced additional funding from MSD UK Holdings Limited. The current state of affairs at The Hawthorns has been described as “pitiful” by former Birmingham Mail reporter Chris Lepkowski. Considering the financial challenges, fans can only speculate on the improved circumstances that a return to the Premier League would bring.
In other West Brom news, a player who was once marginalized is now indispensable after an impressive 90% performance against Leicester City.
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