New Zealand Rugby CEO Mark Robinson reflects on the organization’s performance in 2023, emphasizing a positive outlook despite challenges. Robinson acknowledges issues, including an All Blacks coach causing division, a tumultuous trans-Tasman rugby alliance, and a governance review labeling the organization “not fit for purpose.” However, he highlights the overall success, both on the field and in the boardroom.
Robinson, optimistic about NZ Rugby’s position, credits achievements like a lucrative broadcasting agreement and a successful private equity deal, setting the organization apart from struggling counterparts like Australia. He points to increased participation, particularly in women’s rugby, and emphasizes NZ Rugby’s leadership in player welfare, diversity initiatives, and strategic partnerships.
While acknowledging ongoing challenges, including financial models and making the game more fan-centric, Robinson is committed to adaptation and modernization. He welcomes the governance review’s recommendations for an improved board and stakeholder representation. Robinson praises achievements like the Super Rugby commission and the All Blacks’ World Cup campaign.
Addressing the departure of former All Blacks coach Ian Foster and challenges in the trans-Tasman relationship, Robinson remains focused on the future. He sees the All Blacks management refresh as an opportunity for alignment and emphasizes building something special with the incoming coaching team.
Regarding the financial landscape, Robinson expresses optimism and credits the Silver Lake partnership for insights and potential growth. He acknowledges areas for improvement but urges recognition of NZ Rugby’s accomplishments. Robinson concludes with a message to fans, urging a break before an anticipated year of significant events, including the Olympics and various rugby tests. Despite ongoing challenges, Robinson emphasizes the continuous work and commitment to success.
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