The South Carolina women’s basketball star is the first collegiate athlete to work directly with the star-studded business.
MiLaysia Fulwiley is pushing limits.
The South Carolina women’s basketball standout has inked a multi-year NIL deal with Stephen Curry’s own line, Curry company, making her the first collegiate athlete to work directly with the company.
Fulwiley will assist with marketing for footwear launches, appear in advertisements, and collaborate with the team’s designers, according to On3.
Fulwiley had known Curry since before she started college. The guard spent her final AAU season with Team Curry, where she earned considerable respect from the NBA legend.
“She has a unique style and flow to her game that I don’t think many people have seen in a long time,” Curry said in a statement. “She attended Curry Camp, is a Team Curry alumnus, and presently plays for an Under Armour school. So there are so many fantastic tie-ins inside the Under Armour family, and working with her and Curry Brand is a unique opportunity. I am humbled that she is now a member of the family.”
According to the deal, Fulwiley will wear Curry Brand sneakers on the basketball court for the rest of her undergraduate career at South Carolina, which is an Under Armour school.
The freshman helped lead the Gamecocks to the SEC Tournament championship on Sunday and was voted tournament MVP. She enters March Madness averaging 11.8 points, 2.9 rebounds, 2.3 assists, and 1.8 steals per game.
Earlier this season, Curry Brand inked Kings standout De’Aaron Fox to an endorsement contract. Curry is the only active NBA player who has signed both professional and college athletes under his contract.
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