Birmingham City has reached an agreement to make Delta their official airline partner for this season.
Before bringing Wrexham to St Andrew’s on Monday night, Birmingham City unveiled a massive new collaboration with Delta Airlines, the world’s largest airline company. Delta will become the Blues’ official airline partner for the 2024/25 season, marking the latest example of Knighthead Capital’s aim to elevate the club to England’s elite in the coming years.
Since Knighthead’s arrival over a year ago, Blues has continually established eye-catching deals with the likes of Undefeated, who sponsor the club’s shirts, while also disclosing hugely exciting plans to invest billions in a brand new Sports Quarter, which will become the club’s new home by
It’s the end of the decade. Delta Airlines, which reported sales of $59 billion in May 2024 and is estimated to be worth almost $11 billion, has become the latest global partner in a deal that is projected to considerably enhance Blues’ revenue streams even more.
“We’re excited to welcome Delta to the Blues family,” stated Tom Wagner. “As we continue to use our resources to deliver Birmingham City to a global audience, Delta’s extensive network will help us connect our international fan communities and propel them and our squad to new heights. Delta, along with world-class brands like UNDEFEATED and Nike, shares our objective of elevating the club. This is the start of a defining period in our nearly 150-year history.”
“Delta is one of the world’s leading brands,” CEO Garry Cook explained. “Delta’s rally cry, “Keep Climbing,” reflects Birmingham City’s current adventure. Blues will be one of the most intriguing tales in sport over the next five years. Our teams are at the beginning of a transformational journey. “Our charitable Foundation is now assisting hundreds of thousands of people across the city in starting to live better lives; leading global brands are excited to partner with us because of the value we can bring; and our owners are spearheading one of the country’s largest infrastructure projects, the Sports Quarter, here in East Birmingham.
“It will attract millions of people each year, with many choosing to arrive on Delta flights. Birmingham, in collaboration with Delta, is undoubtedly on the rise.”
“Birmingham City Football Club is an important part of the fabric of England’s second-largest city,” stated Matteo Curcio, Delta’s senior vice president for Europe, the Middle East, Africa, and India. “We’re excited to be part of the club’s storytelling as they work towards the highest levels of football.”
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