Sunderland reveal £5m investment as new off-field appointment meets fans

Sunderland’s leadership has announced a substantial £5 million investment in the club’s infrastructure. This significant financial commitment reflects their dedication to enhancing the club’s facilities.

Furthermore, David Bruce has recently commenced his role at Sunderland, where he had the opportunity to meet with fans during the latest Red and White Army gathering. Bruce had been associated with Major League Soccer (MLS) since 2012, serving as the senior vice president of brand and integrated marketing before becoming the Chief Marketing Officer (CMO) of the league in 2022. He has now made the transition to work with his beloved childhood club.

It has been revealed that Bruce will collaborate with the club’s Chief Operating Officer, Steve Davison, who currently oversees all non-footballing departments at the Stadium of Light. Davison, who joined Sunderland in January 2021, previously had a distinguished 35-year career at the engineering and project management consultancy Atkins, where he held senior positions, including Director of Operations. Notably, he is not only a Sunderland fan but also a graduate of Durham University.

Our People Profiles: David Bruce - Chief Executive Officer (North of  England P&I DAC)

During a recent Red and White Army supporter group meeting, Bruce, along with Sporting Director Kristjaan Speakman and Davison, engaged with fans and answered various questions. At the gathering, Davison hinted at additional enhancements to Sunderland’s off-field services and disclosed the £5 million investment that had been made in the club’s infrastructure over the past few seasons.

Davison also reiterated that while the club has made progress in certain key areas, they have not yet reached their desired level. Upon meeting fans at the Red and White Army event, new recruit Bruce expressed his excitement about joining the club he holds dear and emphasized his enthusiasm for the club’s potential and direction, as well as the city itself.

Bruce underscored his commitment to prioritizing fans in all of the club’s activities and affirmed his dedication to fan engagement and expanding the club’s reach. He also expressed his intent to bolster the club’s brand, especially after the significant exposure it gained through the Netflix series, “Sunderland ‘Til I Die.”

It is worth noting that Bruce’s professional background includes serving as a senior consultant at the marketing firm Wolff Olins, where he played a key role in the company’s brand consultation for the 2012 Olympic Games in London. He was also involved in the establishment of the firm’s Middle East office in Dubai.

Bruce’s educational background consists of graduating from Northumbria University and obtaining a master’s degree from the University of Oregon’s Warsaw Sports MBA program.

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