Fulham and Wolves are reportedly in talks to sign Armando Broja on a permanent basis, with Chelsea seeking £50 million for the striker.
Broja, dubbed’sensational’ by Southampton legend Francis Benali, has been linked with a move away from Stamford Bridge in January. Despite returning from injury earlier in the season, the 22-year-old attacker has not played much for the Blues this season.
According to the Evening Standard, Chelsea is looking to trade Broja, while Fulham and Wolves are both in discussions to sign the Slough-born attacker before Thursday’s deadline.
According to the report, the Premier League duo are aiming to buy Broja for roughly £35 million, which is far lower than Chelsea’s £50 million valuation of the Albanian forward this January.
Indeed, while Broja is an amazing talent who has demonstrated his ability to perform in the Premier League with the appropriate team, Chelsea may have misjudged the amount they could realistically sell the striker for this month.
Chelsea simply needs to decrease their demands for Armando Broja.
It’s clear that Chelsea have now settled on Broja as their big-name academy sale for the January window, with the Blues eager to bring in a striker before the market shuts later this week.
Yet whilst Broja is a top talent and could be worth £50m in the future, this valuation is simply way too high for the here and now for any club to realistically match.
As a result, Chelsea must lower their demands for Broja, who at a more respectable £35m could be a good fee for the west London club to receive in the coming days.
Moreover, lowering the fee could bring in additional interest from rival clubs, with Chelsea in a race against time to sell Broja and then replace the striker with a top-quality option.