A football club confirms its partnership with the Las Vegas Convention and Visitors Authority.

AFC Bournemouth has today established a formal relationship with The Las Vegas Convention and Visitors Authority (LVCVA), marking the Cherries’ latest US engagement.

The multi-year agreement will include the “Visit Las Vegas” branding on the club’s training gear, in-stadium visibility, and matchday activations that will reflect the enthusiasm and energy of Las Vegas.
Following several global sporting events, including Formula 1’s inaugural Las Vegas Grand Prix this past November and Super Bowl LVIII, which took place at Las Vegas’ Allegiant Stadium earlier this month, the AFC Bournemouth partnership further solidifies the destination as ‘The Sports and Entertainment Capital of the World’ and elevates Las Vegas within its largest

overseas market. Last year, 550,000 British visitors travelled to Las Vegas, with many attending sporting events, screening parties, and other related activations throughout the destination.

“We are grateful to AFC Bournemouth for their partnership and bringing us the opportunity to expand our sports brand internationally,” said Steve Hill, President and CEO of the LVCVA. “We look forward to delivering some of Vegas’ signature energy directly to Vitality Stadium throughout the remainder or this season and beyond.”
With the destination playing host to special high-profile sports events throughout the year, plus a thrilling roster of nine major league professional teams that include the National Football League’s (NFL) Las Vegas Raiders and the National Hockey League’s (NHL) Vegas Golden Knights, there is something for every type of sports fan in Vegas.

Jim Frevola, AFC Bournemouth’s President of Business Operations, stated, “I’m thrilled to announce this agreement because it’s a perfect fit for both parties. Our ownership has roots in Vegas, and the city is quickly becoming a popular athletic destination, making for a solid bond. I’m grateful to everyone at LVCVA for collaborating with us to make this happen, and I’m excited to see what we can develop together.”

The team’s relationship with Vegas began in 2022, when Bill Foley, owner of the Vegas Golden Knights, invested in the club. Since then, the club has announced a community collaboration with the Downtown Las Vegas Soccer Club (DVLSC), the city’s top non-profit youth soccer organization.